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Welcome to The Missing Link!

For almost 30 years, The Missing Link has been creating wholesome, easy-to-add nutritional supplements with natural ingredients to empower your pet’s food and support their health and happiness.

Organic Limited Ingredient Powders

Pet Kelp® limited ingredient powders harness the power of mother nature’s most effective organic nutrients to deliver daily nutrition. Developed with kelp that has been sustainably harvested off the coast of Nova Scotia, this is whole food goodness for health and happiness.

Smartmouth Dental Chews

Smartmouth is a multi-tasking dental chew that not only helps clean teeth for fresh breath, but supports overall well-being all in one fun to feed and delicious daily treat.

Original Super Food Powdered supplements

Veterinarian formulated, these powders provide key vitamins and minerals that can be missing from even the best commercial pet foods. Help our pet go from good to best with on spoonful a day.

Collagen Care soft chews

Dogs naturally lose their ability to build collagen over time, which can affect their overall health. These bite-sized soft chews target a dog’s biggest health issues, and that may be just what your dog’s body is craving.

USE IT, LOVE IT. OR YOUR MONEY BACK. GUARANTEED


We stand by our products and if you’re unsatisfied for any reason, you can return the product for a full refund. No questions asked.

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Our Story


We believe our pets deserve the very best, and that’s especially true when it comes to what they eat. But there’s a nutritional gap between what’s in their bowls and treats and what they need to eat to be their healthiest and happiest, just like nature intended.  We are here to help you fill that gap with superfood supplements to meet your pet’s health needs.

From our start with the first supplement of its kind nearly30 years ago to our never-ending quest for innovation in nutritional solutions today, we are dedicated to helping pets thrive.

Testimonials

I rescued a dog with a list of challenges. Her skin and coat was a mess and she had bowel issues. After 3 weeks on Pet Kelp and some salmon oil all her ailments are gone! Even though this product is labeled "probiotic" it definitely helps with dry skin/coat because it has flaxseed and kelp which do wonders for the skin/coat.

My Golden Retriever loves this dental stick. After a few weeks, I can see that her teeth are cleaner. What I was surprised to see was that her coat indeed got softer and shinier. We even got a few nice comments from co-workers asking what I was doing to get her coat so soft. I was tired of the junk ingredients in other dental chews and this product is not only a much better dental chew, it’s much better for my dog’s overall well-being making me feel much better that I am doing more for her, plus she loves it so win-win.

My four-year-old Jack Russell terrier, Jasper, had easily lost 80% of his ability to use his front limbs. A friend recommended The Missing Link®. After five weeks he has made the most incredible recovery. Once again, he is exhibiting the traits of a Jack Russell terrier, non-stop energy. There is no doubt in my mind that The Missing Link® has been instrumental in helping my dog.

Spotlight Product- Smartmouth™ Dental Chews


Multifunctional, textured hard chews that reduce plaque and tartar, freshen breath, deliver daily vitamins, and enhance overall health and well-being. Why give your dogs regular dental chews when you can give them more?